Marketing prompts work best when they describe the audience, offer, channel, objective, brand voice, and success criteria. Instead of asking an AI model to “write something catchy,” give it the decision or deliverable you actually need. The examples below are starting points that you can adapt to your product, audience, and campaign.
“Act as a customer research assistant. Based on the audience description below, identify likely goals, objections, desired outcomes, and buying concerns. Separate evidence from assumptions and end with questions we should validate with real customers.”
“Compare these three positioning ideas for [product] aimed at [audience]. Evaluate clarity, differentiation, credibility, and relevance. Recommend one and explain what message should be tested first.”
“Generate 15 campaign concepts for [offer] targeting [audience]. For each, provide the core insight, hook, channel, creative angle, and CTA. Avoid generic discounts and make each concept meaningfully different.”
“Write a promotional email for [offer] to [audience]. Goal: [goal]. Tone: [tone]. Include one clear value proposition, a short proof point supplied below, and one primary CTA. Do not invent testimonials, statistics, or product capabilities.”
“Create five social posts about [topic] for [platform] aimed at [audience]. Give each a distinct hook and useful takeaway. Keep claims grounded in the source information and avoid repeating the same structure.”
“Create a landing page outline for [product]. Audience: [audience]. Primary problem: [problem]. Desired action: [CTA]. Include hero messaging, benefits, proof, objections, FAQ, and CTA. Keep every claim tied to the supplied product facts.”
Use Promptilot to structure your brief before generating the final prompt.
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